Islamic protests against people and products deemed offensive to the faith have been widely documented. The pursuit of jihad against such targets is a common occurrence in many countries with a significant Muslim population.

More than 60 percent of those living in Malaysia are Muslim, for instance; and most companies in the nation are receptive to the religious demands of the citizens. Guidelines regarding food preparation are highly regulated to ensure products entering the market are properly labeled ‘halal,’ meaning they were produced with consideration to Islamic codes.

The absence of any pork product is a chief concern when determining which foods are fit for consumption by Muslims. For that reason, Malaysian religious groups were outraged when chocolate products from the nation’s Cadbury operation were found to contain DNA from the prohibited animal.

“They have betrayed us Muslims by putting haram [sinful] elements in the foods we consume,” said the leader of one advocacy group.

Activists gathered in Kuala Lumpur to air their grievances against the company. Among the prescribed actions against Cadbury were boycotts and the closure of its factories across the nation.

One protester, Ustaz Masridzi Sat, had particularly strong words for the perceived religious slight.

“Because the person eats pork, it is difficult to guide him to the right path,” he explained. “When the day of judgment comes, that person will be wearing a pig-face because of what he has eaten.”

As a result of Cadbury’s actions, he said the call for action must be coordinated and direct.

“We need to unite,” he concluded. “We must declare jihad.”

The nation’s government has announced inspections of Cadbury’s products going forward, and the company itself explained it will review its own operations in an effort to regain the trust of offended Muslims.